Last updated: 1 October 2026
This policy explains how OPTIMIZE AUSTRALIA PTY LTD (ABN 50 636 692 423) (“Optimize Australia”, “we”, “us”) handles personal information collected through https://optimizeaustralia.com. We aim to handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
What we collect
We only collect what you give us, plus basic technical data from your visit.
- Get a Quote form: name, email, phone number, company website, industry, the service you are interested in, and any comments.
- Contact form: name, email and your message.
- Reliability diagnostic request form: name, email, company, role, site and country, asset area of concern, preferred format and dates, and your message.
- AI Reliability Recommendation form: business name, email, industry and your answers about your maintenance practices (for example, which CMMS you use, maintenance ratios and how you plan shutdowns).
- Website chatbot (“AI Optimize Australia”): anything you type into the chat.
- Email subscription: your email address, if you subscribe.
- Emails and phone calls: anything you send us or tell us.
- Automatically: your IP address, device and browser type, the pages you view, and the links you click (including outbound and affiliate links). This is collected through cookies and similar technologies (see below).
We do not ask for sensitive information (such as health information). Please don’t include it, or other people’s personal information, in forms or the chatbot. You can browse the site without telling us who you are. If you want a reply or a quote, we will need your contact details.
Why we use it
- To reply to enquiries, prepare quotes and proposals, and schedule consultations
- To deliver and invoice our services
- To produce the AI-generated recommendations you ask for
- To send emails you have subscribed to
- To understand how the site is used, so we can improve it
- To meet our legal obligations
We won’t sell your personal information.
Who we share it with
We share information only with service providers who help us run the site and our business, and only as far as needed:
- Hostinger: hosts the website (where form submissions may be stored) and provides our email subscription tool (Hostinger Reach).
- Google: Google Analytics (website statistics), and Gmail, which receives emails sent to optimize.australia@gmail.com.
- Botpress: runs the website chatbot and processes the chat messages you type.
- Google (Gemini): answers to the AI Reliability Recommendation form are sent to Google’s Gemini AI service through Google’s API to generate your recommendations.
- Professional advisers, such as our accountant or lawyer, where needed.
- Anyone else the law requires or allows, for example a government agency.
Overseas disclosure
Personal information may be stored or processed outside Australia, including in the United States and other countries where our service providers (Hostinger, Google, including Gemini and Google Analytics, and Botpress) operate. We take reasonable steps to ensure these providers handle it consistently with the Australian Privacy Principles, but overseas laws may not protect your information in the same way as Australian law.
Cookies and analytics
The site uses cookies and similar technologies:
- Essential cookies that make the site work.
- Google Analytics cookies that tell us how visitors find and use the site. You can block analytics with your browser settings or with Google’s opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
- Chatbot storage: the chatbot may store a session identifier in your browser so your conversation can continue.
If you click a link to Amazon, Amazon may set its own cookies. That is covered by Amazon’s privacy notice, not this one.
Marketing emails
We only send marketing emails if you have subscribed or have otherwise agreed. Each email includes an unsubscribe link. You can also email us to opt out at any time.
Keeping it secure
The site uses HTTPS encryption. We take reasonable steps to protect personal information from misuse, loss and unauthorised access. No online system is completely secure, though. We keep enquiries, AI Reliability Recommendation form answers and chat transcripts for 2 years, then delete them. We keep them longer only if the law requires it or if they relate to an active engagement.
Access, correction and complaints
You can ask to see the personal information we hold about you, or ask us to correct it. We will respond within 30 days. We may need to confirm your identity first.
If you have a privacy concern, contact us first. We will try to resolve it within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au or on 1300 363 992.
Contact us
OPTIMIZE AUSTRALIA PTY LTD
Illawarra, Australia (contact by email or phone)
Email: optimize.australia@gmail.com
Phone: +61 491 112 905
Changes to this policy
We may update this policy. The latest version will always be on this page, with the date it was last updated.
